I’ll give you a clue, it has nothing to do with Duff beer. The answer is actually Jay Heinrichs, a persuasion consultant and author of the bestselling Thank You for Arguing: What Aristotle, Lincoln and Homer Simpson Can Teach Us […]
Following the WWFs recent report, criticising the advertising industry, Kathleen Enright of Ogilvy Earth decided it is about time that advertising speaks out about how it can benefit the sustainability agenda. We went Kathleen’s first Kermit Couch talk to find […]
Winning new business – How to gauge whether your direct marketing and communications efforts are effective
Take our short, helpful quiz to find out.
First make a list in an excel sheet of your former and current clients and their sectors. Next make a separate list of your prospects and their sectors. Are the sectors in the […]
How to find the right agency to produce your marketing material
Whether you are looking to produce a brochure, advertisement, website or undergo a complete rebrand, with hundreds of agencies out there vying for your business, how do you find one which […]