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Monthly Archives: October 2013

Changing customer behaviour: What do Homer Simpson and Drinkaware have in common?

I’ll give you a clue, it has nothing to do with Duff beer.  The answer is actually Jay Heinrichs, a persuasion consultant and author of the bestselling Thank You for Arguing: What Aristotle, Lincoln and Homer Simpson Can Teach Us […]

By |October 18th, 2013|Audience behaviour, Communications, Marketing|Comments Off on Changing customer behaviour: What do Homer Simpson and Drinkaware have in common?
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Building and marketing a sustainable image

Following the WWFs recent report, criticising the advertising industry, Kathleen Enright of Ogilvy Earth decided it is about time that advertising speaks out about how it can benefit the sustainability agenda.  We went Kathleen’s first Kermit Couch talk to find […]

By |October 2nd, 2013|Brand, Marketing|Comments Off on Building and marketing a sustainable image
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