The Blue Economy is a progressive metamorphosis from the Green Economy.

Based on the notion of thinking ahead so as to create more good, instead of less bad, it uses strategic, opportunity driven rationale to connect the environmental, social and financial puzzle. It is a business response to a changing economic landscape in which resource depletion and social costs are unsustainable.

The term “Blue Economy” in this context was coined by Gunter Pauli in 2004.

“Nature works with what is locally available. Sustainable business evolves with respect not only for local resources but also for culture and tradition.” Gunter Pauli

Our present economic model relies on scarcity to create value and demand. This is unsustainable. The Blue Economy celebrates collaboration, innovation and the collective strength of organisations to create transformational change and sustainable brands. The Blue Economy doesn’t mean managing with less, in fact it ultimately leads to abundance, creating additional revenue streams along the way. In nature there is no waste or inefficiency. The Blue Economy or Circular Economy mimics patterns in nature (biomimicry) that first respond to need and then flourish.

Gunter Pauli said:

“Respond to basic needs with what you have, introducing innovations inspired by nature, generating multiple benefits, including jobs and social capital, offering more with less: This is the Blue Economy.”