Project Description is a government funded, 23,000 strong network of global Australian professionals who work with Advance to give back to the Australian community.

The brief

Advance was looking to raise awareness for two of its annual projects:

The Innovation Program – which takes 25 Australian startups to Silicon Valley each year to be mentored, with the aim of taking their businesses global.

The Advance Global Australian Awards – which honours 10 global Australians who have excelled in fields such as:

  • Social Innovation
  • CleanTech
  • BioTech
  • Advanced Manufacturing

The work

We worked with Advance to achieve the following:


  • Gain coverage for Awards program
  • Develop Award nominee profiles
  • Pitch nominees to journalists
  • Pitch Award winners to journalists
  • Organise press photography with Award winners
  • Build a media partnership
  • Manage media partnership and ensure coverage achieved
  • Invite media to the Awards
  • Organise interviews with media
  • Secure post event coverage

Innovation Program

  • Gain applications for the Program
  • Gain coverage of the Program
  • Work with start-ups on media opportunities
  • Arrange media interviews with Program participants
  • Arrange media interviews with speakers at the Summit in Silicon Valley
  • Secure post event coverage


We attended an AGM and workshop to report on the success of the communications activities for the year and support strategic planning for the following year.

The results

Funding was received for the following year. Coverage was gained in the following media outlets:


BOSS magazine
BRW magazine
Financial Review
The Australian
Switzer TV on Sky Business News
Business Spectator

 Innovation Program

Startup Smart 1
Startup Smart 2

Switzer TV
The Australian 1
The Australian 1

*Work carried by Sarah-Jane Sherwood while at Stellar Concepts