Communications

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Communicating sustainability – by Rosie Helson

Communications

Communicating sustainability – by Rosie Helson

The basic principles of how to communicate about sustainability are not rocket science, In fact, they are not dissimilar to the basic principles of how to communicate effectively in general.

Learning the alphabet

Consider this. Person A wants to say something to […]

By Rosie Helson|December 3rd, 2013|Communications|Comments Off

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Changing customer behaviour: What do Homer Simpson and Drinkaware have in common?

Audience behaviour, Communications, Marketing

Changing customer behaviour: What do Homer Simpson and Drinkaware have in common?

I’ll give you a clue, it has nothing to do with Duff beer. The answer is actually Jay Heinrichs, a persuasion consultant and author of the bestselling Thank You for Arguing: What Aristotle, Lincoln and Homer Simpson Can Teach Us […]