Brand

I’ve been watching a LinkedIn conversation about “taking the immense risk that Climate Change is posing” and watched it transform into a believe/don’t believe conversation about human-induced climate change.

To me, sustainability advocates have a much more powerful challenge to make, especially to business players.  We can ask them a different and more immediate set of questions:

What does the market place think about environmental issues?
What are your customers doing?
What are your suppliers doing?
What are the market leaders doing?

We don’t necessarily need to prove “climate change is true” – we just need to prove that there is a real case for business understanding of environmental issues. […]