Can you afford to miss out on the business opportunities of the emerging Blue Economy?

I’ve been watching a LinkedIn conversation about “taking the immense risk that Climate Change is posing” and watched it transform into a believe/don’t believe conversation about human-induced climate change.

To me, sustainability advocates have a much more powerful challenge to make, especially to business players.  We can ask them a different and more immediate set of questions:

What does the market place think about environmental issues?
What are your customers doing?
What are your suppliers doing?
What are the market leaders doing?

We don’t necessarily need to prove “climate change is true” – we just need to prove that there is a real case for business understanding of environmental issues. […]

By |January 22nd, 2014|Blue Economy, Brand, Sustainability|Comments Off on Can you afford to miss out on the business opportunities of the emerging Blue Economy?

Building and marketing a sustainable image

Following the WWFs recent report, criticising the advertising industry, Kathleen Enright of Ogilvy Earth decided it is about time that advertising speaks out about how it can benefit the sustainability agenda.  We went Kathleen’s first Kermit Couch talk to find […]

By |October 2nd, 2013|Brand, Marketing|Comments Off on Building and marketing a sustainable image