Blog

Climate Change: An Opportunity for the Built Environment

“Climate change is our best chance to demand and build a better world,” says Naomi Klein, board member of 350.org and author of newly published book This Changes Everything – Capitalism vs the Climate.

In her book, Klein discusses a paper […]

By |October 5th, 2014|Uncategorized|Comments Off on Climate Change: An Opportunity for the Built Environment

Blue Australasia launches in New South Wales in partnership with Green Ups

Blue Australasia, the Australian entity of the ‘be sustainable’ group launched its NSW chapter last night at the Carbon Reduction Institute (CRI), in partnership with Green Ups. Blue Australasia is a consultancy that applies Blue Economy solutions to businesses and […]

By |April 2nd, 2014|Blue Economy, Innovation, Sustainability|Comments Off on Blue Australasia launches in New South Wales in partnership with Green Ups

Can you afford to miss out on the business opportunities of the emerging Blue Economy?

I’ve been watching a LinkedIn conversation about “taking the immense risk that Climate Change is posing” and watched it transform into a believe/don’t believe conversation about human-induced climate change.

To me, sustainability advocates have a much more powerful challenge to make, especially to business players.  We can ask them a different and more immediate set of questions:

What does the market place think about environmental issues?
What are your customers doing?
What are your suppliers doing?
What are the market leaders doing?

We don’t necessarily need to prove “climate change is true” – we just need to prove that there is a real case for business understanding of environmental issues. […]

By |January 22nd, 2014|Blue Economy, Brand, Sustainability|Comments Off on Can you afford to miss out on the business opportunities of the emerging Blue Economy?

Blue Cities: Powering the future economy

The team at Singapore-based Integrative Design, (from left) Rodin Genoff, Rosie Helson, Sarah-Jane Sherwood and Nigel Grier. Image: Integrative Design

Singapore-based Integrative Design plans to launch the inaugural Blue Cities Index in Singapore to redefine how sustainable cities should work to […]

By |December 15th, 2013|Uncategorized|Comments Off on Blue Cities: Powering the future economy

Communicating sustainability – by Rosie Helson

The basic principles of how to communicate about sustainability are not rocket science, In fact, they are not dissimilar to the basic principles of how to communicate effectively in general.

Learning the alphabet 

Consider this. Person A wants to say something to […]

By |December 3rd, 2013|Communications|Comments Off on Communicating sustainability – by Rosie Helson

A journey in search of Capitalism 2.0

By Sarah-Jane Sherwood, Communicate Blue 

“The financial crisis has lifted the veil on capitalism, exposing its inherent frailties, but there is cause for hope,” says Mike Townsend of Earthshine, UK and Brad Zarnett of Toronto Sustainability Speaker Series, Canada.

The duo have […]

By |December 3rd, 2013|Uncategorized|Comments Off on A journey in search of Capitalism 2.0

A hunt for sustainable tourism in NSW

20 November 2013 — SPINIFEX: As a Sydney-sider, I adore skirmishes around our beautiful countryside in NSW. I marvel at the fact that I can be in the bush within an hour on a Friday night, after work.

What I have found […]

By |November 20th, 2013|Published blogs, Sustainable tourism|Comments Off on A hunt for sustainable tourism in NSW

Is design-led thinking the secret weapon in today’s Australian workplace?

Australia’s top tertiary institutions have produced our country’s cream of the business crop; however, has the institutional style of teaching nurtured an environment that breeds best business practice?

Fourteen of Australia’s leading educators and business leaders recently gathered at a Hargraves […]

By |November 6th, 2013|Design, Innovation, Published blogs|Comments Off on Is design-led thinking the secret weapon in today’s Australian workplace?

Changing customer behaviour: What do Homer Simpson and Drinkaware have in common?

I’ll give you a clue, it has nothing to do with Duff beer.  The answer is actually Jay Heinrichs, a persuasion consultant and author of the bestselling Thank You for Arguing: What Aristotle, Lincoln and Homer Simpson Can Teach Us […]

By |October 18th, 2013|Audience behaviour, Communications, Marketing|Comments Off on Changing customer behaviour: What do Homer Simpson and Drinkaware have in common?

Building and marketing a sustainable image

Following the WWFs recent report, criticising the advertising industry, Kathleen Enright of Ogilvy Earth decided it is about time that advertising speaks out about how it can benefit the sustainability agenda.  We went Kathleen’s first Kermit Couch talk to find […]

By |October 2nd, 2013|Brand, Marketing|Comments Off on Building and marketing a sustainable image